video: Mambo goes international with WA model Jessica Gomes

WA’s favourite beach girl Jessica Gomes has been tasked with spearheading Mambo’s international swimwear campaign.

The Sports Illustrated model, who has reached superstar status in Asia – she recently whipped South Korean fans into a frenzy on their version of Dancing with the Stars – is the driving force for Mambo in international markets, Mambo CEO Angus Kingsmill said.

“We have a five-times Sports Illustrated swimsuit edition goddess who was dubbed in the USA as the world’s leading swimsuit model and who is a major celebrity in South Korea,” he said.

“She has certainly opened doors for Mambo in both these global markets.”

Gomes shot Mambo’s new swimwear collection in California last month with the latest Godess to join Mambo’s ranks, Jess Hart.

“It was a road trip in the desert style shoot, with lots of cut-off denim shorts and bikinis,” Gomes said.  The LA-based model said to expect an edgier Mambo than we are used to.

“They have definitely gotten stronger in their womenswear. They’re becoming more fashion oriented. They’ve come a long way,” she said.  Gomes will share the runway with Miranda Kerr for the launch of the David Jones spring-summer collections this month.

video: Mambo goes international with WA model Jessica Gomes | Perth Now.