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‘Gangnam’ star Psy to star in Super Bowl ad

Even the Super Bowl is going Gangnam Style.

Psy, the South Korean global phenomenon who set social-media popularity records with his Gangnam Style YouTube music and dancing video, will star in a Super Bowl commercial for Wonderful Pistachios.

The flashy commercial, filmed Tuesday in North Hollywood, is the brand’s first Super Bowl ad and will be Psy’s first ad aired in the U.S.

“The Super Bowl is way too big for me,” jokes Psy (real name Jai-Sang Park). “I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad.”

Psy’s catchy, offbeat video poking fun at the upper-class lifestyle in South Korea has notched 1.1 billion YouTube views.

In the ad, Psy wears a pistachio- green suit and will display a special way to crack open pistachios.

Increasingly, advertisers in the Super Bowl, a pop culture event with gobs of social-media buzz, are latching onto pop culture figures guaranteed to garner even more social-media chatter.

Beyonce is the Big Game’s halftime singer. Supermodels including Kate Upton and Bar Refaeli are starring in other spots. And Psy has now been snatched up by a Super Bowl ad rookie eager for attention….

via ‘Gangnam’ star Psy to star in Super Bowl ad.


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